• 9:00 am – 5:00 pm: Exhibitor Move-In

Octavius Ballroom

• 8:00 am – 12:00 pm: Exhibitor Move-In

Octavius Ballroom

• 8:00 am-12:00 pm: NATSO Board of Directors Breakfast & Business Meeting

Octavius Meeting Room 17-18 

• 1:00 pm-1:45 pm: Chairman’s Circle Meeting with NATSO Leadership

Octavius Meeting Room 15-16

• 1:00 pm – 1:45 pm: NATSO PAC Committee Meeting (PAC Committee Members Only)

Tuscany Board Room

• 2:00 pm – 2:45 pm: Kick-Off Speed Networking Reception on Expo Floor 
One-on-One Appointment Area – Left Side of the Octavius Ballroom

Moderator: Pamela Hayes, Vice President, Business Development, NATSO
Make new contacts full of ideas to meet your challenges on Wednesday by participating in the NATSO Connect Speed Networking. Bring your business cards and prepare to grow your professional network through facilitated networking.

• 3:00 pm – 4:15 pm: Great Ideas! for Travel Centers Workshop
Octavius Meeting Room 19-21

Moderator: Amy Toner, Executive Director, NATSO Foundation
Panel: Valkyrie Musarra, Chief Operating Officer, Bowlin Travel Centers, Inc.; Dustin Trail, Manager, Trails Travel Center; Keith Wade, Owner, KEW Travel Center Consulting
NATSO’s annual Great Ideas! Workshop is dedicated time for truck stop and travel center operators to share great ideas that have helped their business and hear about the great ideas their peers have implemented. Oftentimes, the “great idea” is to be great at the fundamentals. Professional drivers and four-wheel customers expect truck stops and travel centers to be clean, safe and well-merchandised. This year’s Great Ideas Workshop will focus on meeting that expectation with great fundamentals.  First, we’ll hear from a panel of stand-out industry operators on their best practices in fuel retail basics. What are they putting on their end caps? How often do they assess traffic patterns? What tools do they use to improve their fundamentals? After the panel, the session will transition to dedicated table time for operators to reflect on the best practices shared and hear about the great ideas their peers have implemented at their table.  We will end with a lightning round of cheap, simple ways to upgrade your facility from Keith Wade, industry veteran.  The annual NATSO Connect favorite is sure to provide new and fresh ideas. Closed to press.

The Great Ideas! for Travel Centers Workshop is open to truck stop and travel centers and sponsors only.

• 3:00 pm – 3:45 pm: Suppliers: What to Know to Win in the Travel Center Industry 

Octavius Meeting Room 15-16

Moderator: Andrew Evans, VP, Branding & Marketing – NATSO
Panel: Jeanette Davis, SVP, LV Petroleum; Asa Hazelwood, President, Eagles Landing Travel Centers; Nick LaFalce, Marketing Manager, RaceTrac
The travel center industry is a dynamic and evolving marketplace with unique needs, procurement processes, and customer expectations. This panel is designed to equip suppliers with the knowledge and insights necessary to succeed in this competitive space. Industry experts will discuss key topics, including understanding a travel center’s operational needs, navigating procurement strategies, staying ahead of trends and industry shifts, and building strong vendor relationships. Attendees will gain valuable takeaways on how to position their products and services effectively, meet industry expectations, and create lasting partnerships with travel centers. Whether you’re a new or seasoned supplier, this session will provide the tools you need to thrive in this growing industry.

• 4:30 pm – 6:00 pm: Opening Kick-Off Keynote: The Petroleum Market Outlook Now and into the Future

Octavius Ballroom Keynote Stage
Speaker: Denton Cinquegrana, Chief Oil Analyst, OPIS; Darren Schulte, Interim CEO, NATSO
After a warm welcome from NATSO Interim CEO Darren Schulte, attendees will hear from Denton Cinquegrana, OPIS’ chief oil analyst, on the outlook for petroleum supply. What is happening in the fuel market that travel centers need to know? Cinquegrana will provide critical information on renewable diesel market share, including feedstock concerns and profitability outlook. You’ll leave knowing exactly which indicators to watch to plan and execute your fuel retail strategy. 

• 6:00 pm – 8:30 pm: New Travel Center Member Reception – Private Invitation-Only Event

Beer Park

• 7:00 am: NATSO Foundation 5K Fundraiser 

Outdoor Plaza Between Hell’s Kitchen and Fairy Garden
The NATSO Foundation’s 5k Fundraiser is back! The NATSO Foundation 5k Fundraiser is a community-building 5K run or walk that provides a great opportunity to meet up with friends and supporters while also supporting the important work of the NATSO Foundation. The 5k will be on the strip (yes really!) outside of Caesars Palace. Check-in will take place before the event from 6:10am – 6:50am.

• 9:00 am – 10:00 am: Breakfast on the Expo Floor 

Octavius Ballroom

• 9:30 am – 10:30 am: Opening Remarks from NATSO’s Chairman and Government Relations Keynote 

Octavius Ballroom Keynote Stage
Opening Remarks: Joe Zietlow, NATSO Chairman of the Board
Speakers: David Fialkov, Executive Vice President of Government Affairs, NATSO; Jessica Frend, Senior Policy Advisor, NATSO; LeeAnn Goheen, Senior Director of NATSO’s Government Affairs, NATSO
After thoughtful remarks from NATSO Chairman of the Board Joe Zietlow, David Fialkov, Executive Vice President of Government Affairs, NATSO; Jessica Frend, Senior Policy Advisor, NATSO; and LeeAnn Goheen, Senior Director of NATSO’s Government Affairs, NATSO, will share about the current political environment in Washington and its impact on how the travel center and the off-highway fuel retailing industry advocates.  Join us for a robust discussion of the national political landscape as well as the evolving approach to advocacy in Washington. Plan to attend and learn how operators and vendors can work together to advance our shared advocacy goals.  

• 10:30 am – 12:00 pm: Expo Hours (with Lunch Buffet at 11:30 am) 

Octavius Ballroom

• 12:00 pm – 1:00 pm: Heavy Truck Emissions Standards Keynote: Examining Shifting Policies

Octavius Ballroom Keynote Stage
Moderator: Tiffany Wlazlowski Neuman, Vice President, Public Affairs, NATSO
Panel: Paul Enos, President of the Nevada Trucking Association; Jacqueline Gelb, President of the American Truck Dealers; Paul Truman, CEO of Truline Corp.
Fleets, truck dealers, and equipment makers are navigating a rapidly changing landscape as the Trump Administration pledges to roll back EV “mandates” and revisit regulations imposing zero-emission truck requirements. Join NATSO Vice President of Public Affairs Tiffany Wlazlowski Neuman as she moderates a panel focused on the real-world implications of shifting emissions policies, including EPA’s GHG3 rule, the suite of regulations coming out of California and state adoption of the Advanced Clean Trucks Rule.  

• 1:00 pm – 2:00 pm: Tank Talks 

Octavius Ballroom Keynote Stage
Moderator: Pamela Hayes, Vice President, Business Development, NATSO
Similar in concept to a popular network TV show, sponsors will have the opportunity to pitch their product or idea in front of an audience and live on stage. In each 5-minute presentation, the audience will vote on products or services sure to improve the travel center wallet share.

•2:00 pm – 5:00 pm: Expo Hours 

Octavius Ballroom

• 5:15 pm-7:30 pm: Exhibitor Move-Out booths 600-625, 704-724

Octavius Ballroom

• 5:00 pm – 6:15 pm: Government Affairs Committee 

Octavius Meeting Room 19-21

• 7:00 pm – 9:00 pm: NATSO PAC Party Fundraiser (PAC Supporters Only)

The Barbershop Cuts & Cocktails at the Cosmopolitan, 3708 S. Las Vegas Blvd. 

• 8:00 am – 2:00 pm: Exhibit Hall Open 

Octavius Ballroom

• 8:30 am – 9:00 am: Breakfast 

Octavius Ballroom

• 9:00 am – 9:50 am: NATSO Foundation Top Industry Issues Roundtables

Octavius Ballroom
New! On Friday morning, the NATSO Foundation is offering a new hybrid educational/networking event aimed at connecting vendors with truck stops and travel centers on issues that keep them up at night. Each table will have one vendor host who will lead an exchange of information, ideas and solutions on a Top Industry Issue.
Open to all truck stops and travel centers and participating sponsors. Email atoner@natsofoundation.org with questions.

• 10:00 am – 10:30 am: How to Use Design to Meet the Needs of Today’s Travel Center Customer

Octavius Ballroom Keynote Stage
Speaker: Austin Burns, CEO and president of Paragon Solutions
Today’s travel centers need versatile areas that serve different types of travelers, from professional drivers to families on vacation. In this fast-paced, photo-heavy keynote, Austin Burns, CEO and president of Paragon Solutions, will share examples of best practices in incorporating features such as showers, laundry, play areas, rest areas, quiet zones, and pet-friendly areas. He will also take the audience outside to highlight how to redesign fuel islands to minimize waiting times, free up queues, and provide safe travel center access.

• 10:30 am – 12:15 pm: 1-on-1 Appointments

Octavius Ballroom

• 12:30 pm – 1:00 pm: Lunch

Octavius Ballroom

•1:00 pm – 2:00 pm: Funding Opportunities for Biofuel Infrastructure: NATSO Connect Keynote

Octavius Ballroom Keynote Stage
Speakers: Jake Comer, VP of Market Development, Growth Energy; Andrew Falco, Market Development & Analytics Manager, Growth Energy
Panel Participants: Ginger Laidlaw, Vice President, Alternative Fuels Council, Jeff Wilkerson, Government Policy and Regulatory Affairs Manager, Pearson Fuel
Federal and state programs have provided financial assistance to fuel retailers to significantly boost the sales of higher blends of ethanol and biodiesel. These initiatives aim to expand and upgrade the infrastructure needed for renewable fuels. Jake Comer, VP of Market Development at Growth Energy and Andrew Falco, Market Development & Analytics Manager at Growth Energy, will provide an overview of the biofuel incentives available to travel center operators, as well as guidance on how to maximize these opportunities. With expertise in grant writing, per-gallon incentives, and direct financial support, Growth Energy has been instrumental in driving over $1 billion in investments in biofuels infrastructure since 2011.

• 2:15 pm-3:15 pm: Technology Forum: Combatting Shrink and Growing Safety with Technology 

Octavius Ballroom 19-21
Moderator: Amy Toner, Executive Director, NATSO Foundation
Panelists: Tony Caputo, Director of Business Development, Warren Rogers; Erika Curtis, Delivery Lead, W. Capra; Meghann Erhart, Executive Vice President, Relay Payments; Jeremie Myhren, Cofounder and CIO, Onramp; Chris Oliver, Chief Marketing Officer, Trucker Path; Peter Rasmussen, CEO & Founder, Convenience & Energy Advisors
The Travel Center Technology Forum is designed to facilitate interactive discussions among truck stops and travel center operators regarding their top technology priorities. In 2025, the Tech Forum will explore technology to combat shrink and grow safety.

• 2:15 pm-6:30 pm: Exhibitor Move Out

Octavius Ballroom

• 3:30 pm-5:00 pm: NATSO Foundation Board Meeting

Tuscany Boardroom