Exhibit and Sponsor

More than 3.5 million professional drivers travel America’s interstates and highways, representing a powerful market for your goods and services. But that’s not all – an endless stream of passenger vehicles and buses also use NATSO members’ facilities every day. To get your products in the hands of those drivers, you have to get them on the shelves of truck stops and travel centers.

Who attends NATSO Connect?

From the heads of major national chains to the owners of independent locations across the country to representatives of major distribution companies, NATSO Connect attracts the full scope of the industry.

Click here to see the show floor.

Exhibit Rates

All rates are per 100 square feet:
Members: $5,500 (includes two registrations)
Non-Members: $6,500 (includes two registrations)

Vendor Registration:

$1,000 for each additional booth or sponsor registration badge
$2,000 for non-exhibiting, non-sponsoring attendee

Exhibitor FAQs:

Where can I find warehouse and shipping information?
All warehouse, shipping, and material handling details are included in the Exhibitor Kit. The kit contains complete instructions, pricing, deadlines, and warehouse address information.

Is there a quick overview of shipping details?
Yes. The Quick Facts page provides an overview of key event details, including shipping addresses.

When can I ship my freight to the warehouse?
Exhibitors should schedule freight deliveries to arrive at the advance warehouse no earlier than January 21, 2026. And no later than February 19, 2026.

Shipments arriving within this window will receive standard material handling rates.

What happens if my shipment arrives early or late?
Any shipment that arrives outside the advance warehouse window (January 21–February 19) will be assessed a non-standard material handling rate. To avoid additional fees, please ensure your carrier schedules delivery within the approved dates.

Want to Join as an Exhibitor or Sponsor?

Contact Pamela Hayes at (615) 473-1429 or phayes@natso.com and she will design a package that advances your unique goals and branding.

Exhibitors at NATSO Connect receive:

Access to hundreds of truck stop and travel center leaders
Two full registrations for every 100 square feet reserved
Access to networking events with truck stop and travel center operators
Inclusion in the floor plans, available to attendees before, during, and after the show
Access to NATSO educational sessions to learn and connect alongside industry leaders
An introduction to the target audience that you want to reach

Sponsorship Opportunities

Title Sponsor – $40,000 (One Available)

As the title sponsor, your company will receive top billing for the event. Want your materials front and center at the registration desk? Want a big presence during a designated keynote? Really want your product branding on all available channels like NATSO Connect marketing materials, web, social media, and email? As the most visible sponsor, NATSO will work with you to create a sponsorship that meets your exact needs. Includes six registrations.

Stage Branding – $20,000 – one available supporting NATSO, Inc.

Add your brand in a big way to the show floor by branding the keynote stage. Think branded baseball stadium! This is your chance to get your company and your message in front of truck stop leaders for the entire event. Your sponsorship will be added to all branded marketing materials (date sensitive), the conference website, social media, and in the printed version of the Stopwatch show guide. Includes four registrations.

Welcome Kickoff Keynote – $20,000 – one available supporting NATSO, Inc.

As the sponsor of the Kickoff Keynote, your company can work with NATSO on the Welcome Kickoff Keynote presentation. Would you like to introduce yourself, your company, and the NATSO keynote? Get front and center during this wow kickoff. In addition to participating on stage, your company will host a table of truckstop leaders.

$10,000 Sponsors

NATSO Foundation 3K Fundraiser (Sponsorships welcomed – see registration page for more information)

We all want to go to events with great food,
and we all feel taken care of by the people
who provide refreshments for us. This year the NATSO Foundation is providing a fun Texas themed event for all to enjoy. Take care of your customers by sponsoring the food and beverage at this fun event. A separate registration fee will be collected.

Refreshments During a Speaking Event – 4 Available supporting NATSO, Inc.

Take care of your customers by sponsoring
the food and beverage at a breakfast or lunch event. Your company will host a table close to the stage.

Want to be even more prominent? You can add-on sponsorship of the speaker.

Great Ideas Workshop – 2 Available supporting NATSO Foundation.

Designed exclusively to give independents a
chance to share ideas and discuss common
challenges, Great Ideas is a perennial favorite. Sponsors are the only people allowed to join truckstops and speakers in this session. Give this important community your support.

Retail Study Tour – 6 available supporting NATSO, Inc.

Join us on a retail tour to a number of travel
plazas and retail locations to identify some of the hottest retail trends. Sponsorship includes signage on transportation to and from the location; giveaways are welcomed.

Keynote Speakers – 3 available supporting the NATSO Foundation

We’re planning three keynote speakers focused on providing the analysis that travel plazas need to understand trends that are disrupting the industry. Sponsor a keynote speaker, and you’ll get much more than logo placement. Your executive will be invited to join NATSO leaders at the head table, your company will host a table, and you can display marketing materials on all luncheon tables.

Coffee Shop – 1 available supporting the NATSO, Inc.

Be there when attendees need a break. In addition to prominent branding, your company will provide light refreshments and welcoming atmosphere as folks walk the show floor. The booth lounge will remain open throughout the show, providing a
place for people to refresh during expo hours.

Renewable Fuel Blending Workshop – 1 available supporting the NATSO Foundation

The Alternative Fuels Council is offering a
workshop led by Ginger Laidlaw, vice president, which will include real-world renewable fuel use case scenarios to engage attendees in understanding the benefits as well as challenges to overcome in the blending/renewable fuel business. From the experienced blender looking for a competitive edge to their current operation
to someone just getting started, this workshop will serve all levels. Get your brand in front of this very focused audience

$7,500 or Less

Wellness Break – $5,000 – 2 available supporting NATSO, Inc.

The Wellness Break sponsorship comes with
exclusive sponsorship of one of our refreshment breaks. This includes signage at the break station(s). Attach your brand to a healthy break.

Wi-Fi Sponsor – $5,000 – 1 available supporting NATSO, Inc.

Sponsor the Wi-Fi during the event and have your brand and website show up for every attendee that accesses the internet. Everyone needs Wi-Fi and they will know your company provided it.

NATSO Connect App Splash Page – $5,000 – 1 available supporting NATSO, Inc.

Put your company first by branding the splash page in NATSO Connect’s app. The splash page will open first before attendees can view the schedule or the show floor. Your splash page message could highlight a show special or a new product. Link your company to the easy, modern app

Lunch Table Host – $1,000 – 6 available supporting NATSO, Inc.

Be one of six technology experts to share insights
with a select group of travel plaza executives.