Exhibit and Sponsor

More than 3.5 million professional drivers travel America’s interstates and highways, representing a powerful market for your goods and services. But that’s not all – an endless stream of passenger vehicles and buses also use NATSO members’ facilities every day. To get your products in the hands of those drivers, you have to get them on the shelves of truck stops and travel centers. 

Who attends NATSO Connect?

From the heads of major national chains to the owners of independent locations across the country to representatives of major distribution companies, NATSO Connect attracts the full scope of the industry. 

Exhibit Rates

All rates are per 100 square feet:
Members: $5,300 (includes two registrations)
Non-Members: $6,500 (includes two registrations)

Tabletops:

Members: $4,000 (includes one registration)
Non-Members: $4,500 (includes one registration)

Vendor Registration:

$750 for each additional booth or sponsor registration badge
$2,000 for non-exhibiting, non-sponsoring attendee

NATSO Connect Pictures

Want to Join as an Exhibitor or Sponsor?

Contact Pamela Hayes at (615) 473-1429 or phayes@natso.com and she will design a package that advances your unique goals and branding.

Pamela Hayes
NATSO Connect Photos

Exhibitors at NATSO Connect receive:


  1. Access to hundreds of truck stop and travel center leaders
  2. Two full registrations for every 100 square feet reserved
  3. Access to networking events with truck stop and travel center operators 
  4. Inclusion in the floor plans, available to attendees before, during, and after the show
  5. Attendance in NATSO educational sessions to learn and connect alongside industry leaders
  6. An introduction to the target audience that you want to reach

Sponsorship Opportunities

Title Sponsor – $50,000 (One Available)

As the title sponsor, your company will receive top billing for the event. Want your materials front and center at the registration desk? Want a big presence during a designated keynote? Really want your product branding on all available channels like NATSO Connect marketing materials, web, social media, and email? As the most visible sponsor, NATSO will work with you to create a sponsorship that meets your exact needs. Includes six registrations

Add your brand in a big way to the show floor by branding the keynote stage. Think branded baseball stadium! This is your chance to get your company and company’s message in front of truck stop leaders for the entire event. Your sponsorship will be added to all branded marketing materials (date sensitive), the conference website, social media, and in the printed version of the Stopwatch show guide. Includes four registrations.

$10,000 Sponsors


If you choose, you may meet and greet in the registration area as attendees arrive at NATSO Connect 2025. You and a colleague will have the opportunity to welcome attendees and exchange business cards or simply a handshake. Signage will be prominent; you are welcome to include a takeaway in this area.  Light refreshments will be served.


Be the space where attendees will gather when they want to meet someone or need a break. In exchange for prominent branding, your company will provide light refreshments and a welcoming atmosphere as attendees walk the show floor. The beverage lounge and gift shop will remain open throughout the show, providing a place for people to refresh during expo hours. Enjoy perfect placement in a 30×30 booth space.  Includes two registrations per $10k commitment.

Designed exclusively to give independents a chance to share ideas and discuss common challenges, Great Ideas is a perennial favorite. Sponsors are the only vendors allowed to join truck stops and speakers in this session. Give this important community your support.   


Elevate your brand by sponsoring the Keynote Speakers at NATSO Connect, where industry leaders and visionaries share insights that shape the future of the travel center industry. As a sponsor, you’ll gain prominent visibility and align your company with the conference’s most anticipated sessions, reaching a wide audience of influential decision-makers. This opportunity positions your brand as a key supporter of innovation and thought leadership within the industry.

Take care of your customers by sponsoring the food and beverage tables at a breakfast or lunch keynote event. Your company will host a round table close to the stage.  We recommend providing a tablescape that best reflects your brand and messaging.   NATSO staff are happy to help with placement of takeaways, centerpieces, materials, special table linens – whatever you choose that brings the recognition you are looking for.

Want to be even more prominent? You can add on sponsorship of the speaker.


In between phone calls, photos, and videos at the show, NATSO members are always looking for a place to charge their phones and laptops. Show your support by adding your logo at the charging station prominently placed on the exhibit floor.

Put your company first by branding the splash page in NATSO Connect’s app. The splash page will open first before attendees can view the schedule or the show floor. Your splash page message could highlight a show special or a new product. Link your company to the easy, modern app.

$7,500 or Less

NATSO Foundation Fun Run/Walk (Sponsorships welcomed – see registration page for more information)

This year, the NATSO Foundation event features a fun walk and run that everyone can enjoy. Sponsor the T-shirt and water break stations in a fun jaunt led by the Executive Director and a professional team of Las Vegas planners showing you the morning side of this fun town. Come support the many programs, projects, and scholarships provided to the industry.

4 hours: $7,500

2 hours: $5,000

Would you and your colleagues benefit from a private meeting room space in an area near the Exhibit floor?  NATSO staff will assist you with reserving the space, setting up the room to your specifications, and if food & beverage or AV is desired, we can order on your behalf (F&B and AV costs will be an additional fee)


The Wellness Break sponsorship comes with exclusive sponsorship of one of our refreshment breaks. This includes signage at the break station(s). Attach your brand to a healthy break.

Limited number available – more to come.

Generously Supported by

Altria Logo
Apter Industries Logo
CKE Logo
Chester's Logo
Coinwrap Logo
Fiserv Logo
FPPF Logo
Frazil Logo
H&H Logo
McLane Logo
Pat's Travel Center Logo
Pilot Logo
Reynolds Logo
RJP Consulting Group Logo
TA Logo