Exhibit and Sponsor

More than 3.5 million professional drivers travel America’s interstates and highways, representing a powerful market for your goods and services. But that’s not all – an endless stream of passenger vehicles and buses also use NATSO members’ facilities every day. To get your products in the hands of those drivers, you have to get them on the shelves of truck stops and travel centers. 

Who attends NATSO Connect?

From the heads of major national chains to the owners of independent locations across the country to representatives of major distribution companies, NATSO Connect attracts the full scope of the industry. 

Exhibit Rates

All rates are per 100 square feet:
Members: $5,500 (includes two registrations)
Non-Members: $6,500 (includes two registrations)

Vendor Registration:

$1,000 for each additional booth or sponsor registration badge
$2,000 for non-exhibiting, non-sponsoring attendee

Exhibitor FAQs:

Where can I find warehouse and shipping information?
All warehouse, shipping, and material handling details are included in the Exhibitor Kit. The kit contains complete instructions, pricing, deadlines, and warehouse address information.

Is there a quick overview of shipping details?
Yes. The Quick Facts page provides an overview of key event details, including shipping addresses.

When can I ship my freight to the warehouse?
Exhibitors should schedule freight deliveries to arrive at the advance warehouse no earlier than January 21, 2026. And no later than February 19, 2026.

Shipments arriving within this window will receive standard material handling rates.

What happens if my shipment arrives early or late?
Any shipment that arrives outside the advance warehouse window (January 21–February 19) will be assessed a non-standard material handling rate. To avoid additional fees, please ensure your carrier schedules delivery within the approved dates.

Sponsorship Opportunities

Keynote Stage Branding – $20,000 – one available supporting NATSO, Inc.

Add your brand in a big way to the show floor by branding the keynote stage. Think branded baseball stadium! This is your chance to get your company and your message in front of truck stop leaders for the entire event. Your sponsorship will be added to all branded marketing materials (date sensitive), the conference website, social media, and in the printed version of the Stopwatch show guide. Includes four registrations.

$10,000 Sponsors

NATSO Foundation 5K Fundraiser (Sponsorships welcomed – see registration page for more information)

We all want to go to events with great food, and we all feel taken care of by the people who provide refreshments for us. This year the NATSO Foundation is providing a fun Texas themed event for all to enjoy. Take care of your customers by sponsoring the food and beverage at this fun event. A separate registration fee will be collected.

Food & Beverage Table During a Keynote – 3 Available supporting NATSO, Inc.

Take care of your customers by sponsoring the food and beverage at a breakfast or lunch event. Your company will host a table close to the stage.

Want to be even more prominent? You can add-on sponsorship of the speaker.

Regiception – 1 Available supporting NATSO, Inc.

Meet and greet during the registration area as attendees arrive at the NATSO Connect 2026. You and a colleague will have the opportunity to welcome attendees and exchange business cards or simply a handshake. Light refreshments will be served.

Badge Kiosk – 1 Available supporting NATSO, Inc.

Badge kiosk sponsorship is a high-visibility event marketing opportunity where your company will gain branding attention through a self-service check-in kiosk. NATSO will add your logo on the digital touchscreen home page; registration desk area signage, and onto the badge itself. A great opportunity to have attendees see your branding throughout the conference.

Keynote Speaker – 3 Available supporting NATSO, Inc.

More information coming soon.

$7,500 or Less

Wellness Break – $7,500 – 2 available supporting NATSO, Inc.

The Wellness Break sponsorship comes with
exclusive sponsorship of one of our refreshment breaks. This includes signage at the break station(s). Attach your brand to a healthy break.

Wi-Fi Sponsor – $7,500 – 1 available supporting NATSO, Inc.

Sponsor the Wi-Fi during the event and have your brand and website show up for every attendee that accesses the internet. Everyone needs Wi-Fi and they will know your company provided it.

App Splash Page – $7,500 – 1 available supporting NATSO, Inc.

Put your company first by branding the splash page in NATSO Connect’s app. The splash page will open first before attendees can view the schedule or the show floor. Your splash page message could highlight a show special or a new product. Link your company to the easy, modern app

Tank Talks – $2,500 – 3 available supporting NATSO, Inc.

Put your company first by branding the splash page in NATSO Connect’s app. The splash page will open first before attendees can view the schedule or the show floor. Your splash page message could highlight a show Think “Shark Tank” combined with a “Ted Talk” – It is YOUR turn to shine!

A 5-minute keynote presentation on the exhibit day stage – requires brevity, so make sure to stick to the point and avoid going off on tangents. Start strong: Grab the audience’s attention right from the beginning. Begin with a compelling story, an intriguing question, or a surprising fact to create immediate engagement.

Incorporate visual aids, such as slides or images, to support and enhance your main points. Visuals can help convey information quickly and make a greater impact on the audience, or you can tell Stories which are a powerful tool for engaging listeners. Weave in anecdotal narratives or testimonials that relate to your main message, as they have the potential to captivate and connect with your audience. Do you want to be one of five to share your branding message from the stage?

Travel Center Networking Groups Educational Sessions – $7,500 – 4 available supporting NATSO, Inc.

More information coming soon.