Education at NATSO Connect
Friday, Feb. 7, 2020
Travel Center Profit Driver Study Tour
The tour will visit:
SOLD OUT! Please note new departure time. Contact Amy Toner at firstname.lastname@example.org to get on the waitlist.
Renewable Fuels Master Class
The master class will kick off with a RFS overview that features detailed information on the purpose of the RFS, who the players are and how renewable fuel blenders can benefit from the standard as well as RIN credits. It will also cover how RIN credits are reported, audited and traded.
Following the RFS and RIN credit overview, the Alternative Fuels Council will provide a detailed explanation of the $1.00 gallon biodiesel tax credit (BTC). During this portion, Oscar Garza, Oscar L. Garza & Associates, will lead the discussion on best practices for handling your B100 versus B99 and filing for the BTC.
After discussing the two primary renewable fuel incentives, Jeff Hove will provide examples of how these credits and incentives can be used to significantly improve your fuel margins.
At the end of the workshop, attendees will be provided a look into the Alternative Fuels Council’s software application that manages these incentives. This application, combined with the Alternative Fuels Council staff, brings RIN credits directly to you. Staff will show how they manage RIN reporting and auditing for your company.
How Truckstops and Travel Centers Can Remain Relevant Within a Rapidly Changing Retail Environment: Opening Kickoff Keynote
After a warm welcome from NATSO Chairman Delia Moon Meier and NATSO President and CEO Lisa Mullings, we’ll hear from retail industry expert Patrik Jacob of Koru-Development.
The retail industry has experienced significant change over the past decade, and the pace of change continues to increase. To remain relevant, retailers have to create an engaging experience, and during NATSO Connect 2020, retail industry expert Patrik Jacob of Koru-Development will dig into how those within the truckstop and travel center industry can benefit from the fundamental changes taking place in retail. During the session, Jacob will cover the major trends that will affect the truckstop industry long term, how to survive the decade of disruption in retail, and why the success factors of the past are losing relevance. He will also explain which customer experience element will stay the most critical success factor and why truckstop and travel plaza operators should expect the biggest competition to come from outside of the industry.
Great Ideas! Workshop
Saturday, Feb. 8, 2020
How are Government Decisions Today Shaping Your Tomorrow?: Keynote and Breakfast on the Show Floor
Fialkov will discuss the national political environment as well as take a “deep dive” on some of the key issues relevant to the travel plaza industry that will be on the table in 2020. Attendees will learn the inside-the-beltway scoop on some of the biggest government affairs issues facing NATSO members. Plan to attend and learn how operators and vendors can work together to advance our shared advocacy goals.
Digitizing the Customer Journey for a Seamless, Engaging Experience: Keynote and Lunch on the Show Floor
Management Sarah Prorok, will discuss the heart of the concept with NATSO President Lisa Mullings so you can engage seamlessly with your customers. During the session, the panel will cover why it's important to be present in both digital and brick-and-mortar touchpoints and how you can be everywhere your customers look.The panel will discuss how to connect digitally with shoppers to convert them into loyal customers.
The When, What Equipment and How Much of Electric Vehicle Charging: Learning Lab
Unboring: How Branding Guides Remarkable Customer Experiences: Learning Lab
NATSO Government Affairs Committee
Hear from the PR Pros: How to Proactively Handle Negative Feedback Online: Learning Lab
Frictionless Payments: Why, How and What Your Truckstop Should be Doing: Learning Lab
|4:45 p.m. – 5:30 p.m.||
Grow Your Bottomline and Customer Connections with a Loyalty Program
|4:45 p.m. – 5:30 p.m.||What Behavioral Economics Tells Us About Selling to Retail Customers
Speaker: Arjun Chakravarti, GES
Retailers spend a majority of their time and resources thinking about what to sell, not necessarily how to sell it. However, the social science known as “behavioral economics” shows us that how a product is presented to consumers is often the most powerful driver in a purchase decision. Research by Gallup shows that companies that apply the principles of behavioral economics to their overall marketing strategy outperform their peers by 85% in sales growth and more than 25% in gross margin. GES Senior Vice President Arjun Chakravarti will share how behavioral economics can be used to create experiences that increase your sales.
Sunday, Feb. 9, 2020
Plan for Tomorrow’s Truck Engines and Trucking Economy at NATSO Connect: Breakfast and Keynote on the Show Floor
Then, John Farrell, PhD, laboratory program manager for vehicle technologies at the National Renewable Energy Laboratory (NREL), will discuss promising new combustion and fuel technologies. According to Farrell, the internal combustion engine is not dead and is not likely to die in the near future. However, research continues to find ways to improve its efficiency and deliver a better value for consumers. Farrell oversees NREL’s cross-cutting research in the sustainable transportation arena. From electric vehicles to e-fuels, he has a pulse on the future and will make sure attendees walk away with latest research on vehicle technologies.
Surviving Isn’t Thriving: Strategies for Tackling Changes in the Talent Landscape: Keynote and Lunch on the Show Floor