Education at NATSO Connect
Important Note: This is the education that was offered in 2018. Speakers and topics for 2019 will be announced very soon!
Saturday, Feb. 10, 2018
|1:00p.m.-2:30p.m.||Top Trends Disrupting the Truckstop Industry: Opening Kickoff Keynote
Speakers: Stephanie Kowitz, Coca Cola; Lisa Mullings, NATSO; Heather Meade, Ernst & Young
In less than a decade, a new heavy-duty truck will consume 25 percent less diesel than today’s trucks due to due to federal regulations. Twenty-eight percent of retailers anticipate implementing robotics, cognitive computing and artificial intelligence (AI) within the next three to five years. Retail stores could see a shift in their primary purpose, serving as showrooms and places for consumers to pick up packages ordered online. These major changes in technology and consumer demand are shaking up the retail industry. In this Kickoff Keynote, we will hear from four executives on highly relevant trends disrupting the industry. Truckstop operators will walk away with the analysis they need to navigate the future of both their trucking and four-wheel costumers as well as their own employees.
|3:00p.m.-5:30p.m.||Great Ideas! for Independent Operators Workshop
Do you have a great idea that has helped your business? Wouldn’t you like to hear the great ideas your peers have implemented? The Great Ideas! Session provides a forum for independent operators to learn what is working for their peers, hear presentations from industry experts and rejuvenate their creative juices!
Sunday, Feb. 11, 2018
How E-Commerce is Transforming the Truckstop Industry: Keynote and Breakfast on the Show Floor
Fleets Discuss the Autonomous and Electrical Truck Future: Keynote and Lunch on the Show Floor
Lunch sponsored by:
|1:45p.m.-2:45p.m.||See Killer Customer Experiences that Most Customers are Willing to Pay More For: Learning Lab
Moderator: Michael Lawshe, Paragon Solutions
Businesses don’t compete on price. They compete on relationships and customer service. In fact, a recent survey reported that 86 percent of customers are willing to pay up to 25 percent more for a good experience. This need for exceptional experience is especially true for truckstops because of their home away from home status for over-the-road customers. Spend time learning how to differentiate your business by tailoring your offerings and their delivery to provide a killer customer experience that brings customers coming back time again.
|3:00p.m.-4:00p.m.||Make More Money and Beat Your Competition to the Punch with Modern Fuel Buying Techniques: Learning Lab
Speaker: Cathy Duncan, DTN
Fuel buying has become more sophisticated over the years, and in fact, is not the same as it was just a short five years ago. Today’s combination of demand, supply, terminal operating status, rack price rules and more all add up to a complicated equation for fuel buying success. To beat your competition to the punch and make more money, you must use more than just one fuel buying technique. If you don’t, you will fall behind. In this session packed with detailed, specific advice, DTN’s Cathy Duncan will give attendees exactly the steps they need to take to stay relevant in the fuel buying game.
Use Data to Find the Products Your Customer Doesn’t Know They Need and Put it In Spot that Compels Them to Buy It: Learning Lab
Monday, Feb. 12, 2018
|8:00a.m.-9:00a.m.||Trucking Economy 2.0: Keynote and Breakfast on the Show Floor
Speaker: Bob Costello, American Trucking Associations
Do you ever wish you could sit down one-on-one with Bob Costello, chief economist and senior vice president at the American Trucking Associations, to dig a little deeper into a statistic? If so, plan to join Trucking Economy 2.0 where a panel of truckstop operators will ask Costello the industry's burning questions. Led by Tiffany Wlazlowski Neuman, vice president, public affairs at NATSO and Sean Kilcar, editor in chief of Fleet Owner, the panel will bring NATSO members up to speed on the critical economic factors that will influence the trucking and truckstop industries throughout the coming year. Numbers without an analytical framework are often white noise. Through the panel's interaction on stage, learn what is uniquely important to truckstops in the numbers and how to translate the data into a roadmap for strategic decisions. Confirmed panelists include Jim Hays, owner of Dodge City Petro in Hanceville, Ala., Chad Stanford, vice president of real estate for QuikTrip and Elizabeth Warring, president and CEO of Busy Bee in Madison, Fla.
The Big AHA: How to Future-Proof Your Business Against Tomorrow’s Transformational Trends, Today: Keynote and Breakfast on the Show Floor
Lunch sponsored by:
|1:45p.m.-5:00p.m.||Good to Great Show
Speakers: Michael Lawshe, Paragon Solution;Michael Ouimet, Ouimet Consulting Group and Darren Schulte, NATSO
Our three hosts, Paragon Solution’s Michael Lawshe, Ouimet Consulting Group’s Michael Ouimet and NATSO’s Darren Schulte, think learning should be fun. In this bonus workshop, you can expect sessions of intensive fundamental learning interspersed with game-show inspired learning. You can expect prizes, loud buzzers and bouts of vintage game show nostalgia. Plus, of course, the scoop on how to take your truckstop business from good to great.How to Be Great at Truckstop Merchandising Darren Schulte, NATSO’s vice president of membership, has visited hundreds of truckstops and helped them improve. Specifically he’ll cover:
Prizes sponsored by: