Exhibit and Sponsor

More than 3.5 million professional drivers travel America’s interstates and highways, representing a powerful market for your goods and services. But that’s not all – an endless stream of passenger vehicles and buses also use NATSO members’ facilities every day. To get your products in the hands of those drivers, you have to get them on the shelves of truck stops and travel centers. 

Who attends NATSO Connect?

From the heads of major national chains to the owners of independent locations across the country to representatives of major distribution companies, NATSO Connect attracts the full scope of the industry. 

Exhibit Rates

All rates are per 100 square feet:
Members: $5,300 (includes two registrations)
Non-Members: $6,500 (includes two registrations)

Tabletops:

Members: $4,000 (includes one registration)
Non-Members: $4,500 (includes one registration)

Vendor Registration:

$750 for each additional booth or sponsor registration badge
$2,000 for non-exhibiting, non-sponsoring attendee

Sponsorship Opportunities

Title Sponsor – $50,000 (One Available)

As the title sponsor, your company will receive top billing for the event. Want your materials front and center at the registration desk? Want a big presence during a designated keynote? Really want your product branding on all available channels like NATSO Connect marketing materials, web, social media, and email? As the most visible sponsor, NATSO will work with you to create a sponsorship that meets your exact needs. Includes six registrations

Stage Branding – $25,000 – one available supporting NATSO, Inc.

Add your brand in a big way to the show floor by branding the keynote stage. Think branded baseball stadium! This is your chance to get your company and company’s message in front of truck stop leaders for the entire event. Your sponsorship will be added to all branded marketing materials (date sensitive), the conference website, social media, and in the printed version of the Stopwatch show guide. Includes four registrations.

$10,000 Sponsors

Speed Networking – 2 available supporting NATSO, Inc. – SOLD

As one of two sponsors of this fun-filled and exciting opening, you will enjoy the opportunity to be recognized as a host and the ability to connect, network, and explore potential partnerships.

Regiception – 1 available supporting NATSO, Inc.

If you choose, you may meet and greet in the registration area as attendees arrive at NATSO Connect 2025. You and a colleague will have the opportunity to welcome attendees and exchange business cards or simply a handshake. Signage will be prominent; you are welcome to include a takeaway in this area.  Light refreshments will be served.

Beverage Lounge & Gift Shop – 2 available supporting NATSO, Inc. SOLD

Be the space where attendees will gather when they want to meet someone or need a break. In exchange for prominent branding, your company will provide light refreshments and a welcoming atmosphere as attendees walk the show floor. The beverage lounge and gift shop will remain open throughout the show, providing a place for people to refresh during expo hours. Enjoy perfect placement in a 30×30 booth space.  Includes two registrations per $10k commitment.

Great Ideas For Travel Centers – $20,000 exclusive or $10,000 each – supporting the NATSO Foundation

Designed exclusively to give independents a chance to share ideas and discuss common challenges, Great Ideas is a perennial favorite. Sponsors are the only vendors allowed to join truck stops and speakers in this session. Give this important community your support.   

Keynote Speakers – 3 Available – supporting the NATSO Foundation

Elevate your brand by sponsoring the Keynote Speakers at NATSO Connect, where industry leaders and visionaries share insights that shape the future of the travel center industry. As a sponsor, you’ll gain prominent visibility and align your company with the conference’s most anticipated sessions, reaching a wide audience of influential decision-makers. This opportunity positions your brand as a key supporter of innovation and thought leadership within the industry.

Food & Beverage Table Sponsorship during a Keynote – available supporting NATSO, Inc. – ONLY ONE LEFT!

Take care of your customers by sponsoring the food and beverage tables at a breakfast or lunch keynote event. Your company will host a round table close to the stage.  We recommend providing a tablescape that best reflects your brand and messaging.   NATSO staff are happy to help with placement of takeaways, centerpieces, materials, special table linens – whatever you choose that brings the recognition you are looking for.

Want to be even more prominent? You can add on sponsorship of the speaker.

Charging Station Sponsor – 1 available supporting NATSO, Inc.

In between phone calls, photos, and videos at the show, NATSO members are always looking for a place to charge their phones and laptops. Show your support by adding your logo at the charging station prominently placed on the exhibit floor.

NATSO Connect App Splash Page – 1 available supporting NATSO, Inc.

Put your company first by branding the splash page in NATSO Connect’s app. The splash page will open first before attendees can view the schedule or the show floor. Your splash page message could highlight a show special or a new product. Link your company to the easy, modern app.

$7,500 or Less

NATSO Foundation Fun Run/Walk (Sponsorships welcomed – see registration page for more information)

This year, the NATSO Foundation event features a fun walk and run that everyone can enjoy. Sponsor the T-shirt and water break stations in a fun jaunt led by the Executive Director and a professional team of Las Vegas planners showing you the morning side of this fun town. Come support the many programs, projects, and scholarships provided to the industry.

Private Meeting Room Reservation – supporting NATSO, Inc.

4 hours: $7,500

2 hours: $5,000

Would you and your colleagues benefit from a private meeting room space in an area near the Exhibit floor?  NATSO staff will assist you with reserving the space, setting up the room to your specifications, and if food & beverage or AV is desired, we can order on your behalf (F&B and AV costs will be an additional fee)

Self-Printing Badge Kiosk – $5,000 – 1 available – sponsor supporting NATSO, Inc. SOLD

Add your logo and branding to the badge kiosk equipment. You are also welcome to bring lanyards and welcome bags. (NATSO will also be providing lanyards and bags, as well).

Wellness Break – $5,000 – 2 available – supporting NATSO, Inc.

The Wellness Break sponsorship comes with exclusive sponsorship of one of our refreshment breaks. This includes signage at the break station(s). Attach your brand to a healthy break.

Wi-Fi Sponsor – $5,000 – 1 available – sponsor supporting NATSO, Inc. SOLD

Sponsor the Wi-Fi during the event and have your brand and website show up for every attendee who accesses the internet. Everyone needs Wi-Fi, and they will know your company provided it.

How to Win With Partners Case Studies – $5,000 – 1 available supporting NATSO Foundation

This sponsorship aligns your company with real-world examples of impactful partnerships, providing visibility among key decision-makers eager to replicate these successes. Your brand will be associated with practical insights and innovative strategies that drive growth and profitability, positioning you as an essential partner in the industry’s future.

Technology Forum – Combating Shrink and Growing Safety – $5,000 – 2 available supporting NATSO Foundation

Align your brand with cutting-edge solutions by sponsoring the Technology Forum on Combating Shrink and Growing Safety at NATSO Connect. This forum is where industry leaders gather to discuss the latest technological advancements in reducing losses and enhancing safety across travel centers. As a sponsor, you’ll gain prime visibility and demonstrate your commitment to innovation and operational excellence, positioning your company as a trusted partner in the industry’s efforts to improve security and profitability.

Tank Talks – $2,500 each – 6 available supporting NATSO, Inc.

Bundle with Roundtable Focus Group Exchange for $500 off!

Similar in concept to a popular network TV show, a maximum of six sponsors have the opportunity to pitch their product or idea in front of attendees live on the keynote stage. Will your idea sink or rise to the top of the list? In each 5-minute presentation, the audience will vote. There will be bragging rights and spotlights in show emails for the winners.  All presentations will be recorded and added to the NATSO website for viewing for a period of time following the annual conference. 

Roundtable Focus Group Exchange – $2,500 each – 10 available supporting the NATSO Foundation

Bundle with Tank Talks for $500 off!

Create an intimate sales pitch to travel center executives and gain feedback on your products at NATSO Connect by sponsoring a Roundtable Focus Group Exchange. This 20-minute session provides a dedicated platform for your company to showcase your product, share your expertise, or present a case study directly to TWO rounds of an average of 7-9 engaged, decision-making customers each round. It’s an opportunity to build connections, receive immediate feedback, and position your company as a leader in the industry.

One-on-One Appointments NEW to NATSO Connect 2025 – $300 each

Limited number available – more to come.