Exhibit and Sponsor



Exhibiting and sponsoring at NATSO Connect 2022 is your link to the $65 billion truckstop and travel center industry.

More than 3.5 million professional drivers travel America’s interstates and highways, representing a powerful market for your goods and services. But that’s not all – an endless stream of passenger vehicles and buses also use NATSO members’ facilities every day. To get your products in the hands of those drives, you have to get them on the shelves of truckstops and travel centers. 

Who attends NATSO Connect?
From the heads of major national chains to the owners of the independent locations across the country to representatives of major distribution companies, NATSO Connect attracts the full scope of the industry. 


Exhibit Rates: 
All rates are per 100 square foot:
Members: $4,000
Non-Members: $4,800

NATSO Connect booths can be reserved online here.

Exhibit at NATSO Connect and receive:

  • Access to hundreds of truckstop and travel center leaders
  • Two full registrations for every 100 square feet reserved
  • Inclusion in the floor plans, available to attendees before, during and after the show
  • Access to networking events with truckstop and travel center operators 
  • Attendence in NATSO educational sessions to learn and connect alongside industry leaders
  • An introduction to the target audience that you want to reach

Need Help Signing Up to Exhibit?
If you have questions, please contact Sharon Butler at sbutler@natso.com or (703) 739-8569 or Pamela Hayes at phayes@natso.com or (615) 473-1429.


Want to Join as an Exhibitor or Sponsor?
Contact Pamela Hayes at (615) 473-1429 or phayes@natso.com and she will design a package that advances your unique goals and aims.


What experience do you want to create? Let’s work together to design an experience that advances your unique goals and aims. Download the list of sponsorships here.


Title Sponsorship
$40,000, one sponsorship SOLD OUT
As the title sponsor, your company will receive top billing for the event. Want your materials front and center at the registration desk? Want a big presence during the Welcome Kickoff Keynote? Really want your product visible in the NATSO booth? As the most-visible sponsor, NATSO will work with you to create a sponsorship that meets your exact needs.


Welcome Kickoff Keynote
$20,000, one sponsorship
As the sponsor of the Kickoff Keynote, your company can work with NATSO on the Welcome Kickoff Keynote presentation. Would your CEO like to emcee the event or provide the wrap- up on what the trends provided means? Get front and center during this wow kickoff. In addition to participating on stage, your company will host a table of truckstop leaders.

Stage Branding
$20,000, one sponsorship
Add your brand in a big way to the show floor by branding the stage on the show floor.Think branded baseball stadium! This is your chance to get your company and company’s message in front of truckstop leaders for three days straight.



Refreshments During a Speaking Event 
$10,000, five sponsorships ONE SOLD
“Will there be food?” We’ve all heard it countless times, and it’s no surprise. We all want to go to events with great food, and we all feel taken care of by the people whon provide refreshments for us.Take care of your customers by sponsoring the food and beverage at a breakfast or lunch event.Your company will host a table close to the stage.Want to be even more prominent? You can add-on sponsorship of the speaker.

Keynote Speaker(s)
$10,000, three sponsorships ONE SOLD
What is happening in retail? What is the future of fuel sales and what are the trucking trends? We’re planning five keynote speakers focused on providing the analysis that travel plazas need to understand trends that are disrupting the industry. Sponsor a keynote speaker, and you’ll get much more than logo placement.Your executive will be invited to join NATSO leaders at the head table, your company will host a table, and you can display marketing materials on all luncheon tables.

Transportation Energy Track
$10,000, four sponsorships
New! Recognizing that the market is moving to lower the carbon intensity of transportation energy, NATSO is bringing together transportation energy leadres to provide special education on liquid alternatives, fleet of the future and more. Transportation Energy Track sponsors will provide opportunities for networking and brand messagiong for decision makers in transportation industry. See more about the Transportation Energy Track here.

Human Library on the Show Floor
$10,000, two sponsorships
This year at NATSO Connect, NATSO is creating its own interactive one-on-one learning library that will be filled with experts in their fields.These experts will be on loan from NATSO’s Human Library for customized learning experiences operators can tailor to their own objectives. Sponsor this one- on-one learning in the Human Library.

Welcome Reception Refreshments
$10,000, two sponsorships
Reward your fans and inspire new ones by branding the Welcome Reception. Sunday night’s social event kicks off the fun at NATSO Connect with food and beverages on the show floor. NATSO will work with you to showcase your logo in creative ways—from ice sculptures to gobos to food carvings, the options are nearly endless.

Great Ideas! Workshop
$10,000, two sponsorships
This is the prime opportunity to connect with independent operators. Designed exclusively to give independents a chance to share ideas and discuss common challenges, Great Ideas is a perennial favorite. Sponsors are the only people allowed to join truckstops and speakers in this session. Give this important community your support.

Learning Labs
$10,000, four sponsorships
This year the Learning Labs breakout sessions are dedicated to providing solutions to adapting to the trends highlighted in the keynotes. Add your brand to these three sessions dedicated to providing strategies to adapt, linking your name to your customer’s and potential customer’s success. 

Fly In Ten Customers or Potential Customers
$10,000, one sponsorship
NATSO Connect is the time for innovative, senior truckstop operators and industry partners to come together to connect. With NATSO’s guidance, help pay for ten truckstop executives to attend the event.You will be connected to the insights and best practices they gain in Orlando.

Renewable Fuel Blending Workshop
$10,000, one sponsorship
On Monday morning, the Alternative Fuels Council is offering an in-depth workshop on the Renewable Fuel Blending.The workshop will be offered by renewable fuels expert Ginger Laidlaw of NATSO’s Alternative Fuels Council.The workshop will focus on blending and selling renewable fuels such as biodiesel and ethanol. Get your brand in front of this very focused audience.

Disney Park Event Sponsor
$10,000, four sponsorships
On Tuesday, February 22, NATSO Connect is taking attendees to the Walt Disney World Resort! This event is a big hit with truckstop operators,offering an experience that attendees won’t forget. Attach your brand to the wow of a private ride at Disney.

Foundation Fundraiser: Dinner at Disney Park
$10,000, ten sponsorships
We all want to go to events with great food, and we all feel taken care of by the people who provide refreshments for us.This year the NATSO Foundation is providing the dinner before attendees hit the rides at the park.Take care of your customers by sponsoring the food and beverage at this fun event.

Booth Lounge
$10,000, one sponsorship
Be there when attendees need a break. In addition to prominent branding, your company will provide the light refreshments and welcoming atmosphere as folks walk the show floor. The booth lounge will remain open throughout the show, providing a place for people to refresh all three days.




Wellness Break
$5,000, two sponsorships ONE SOLD
The Wellness Break sponsorship comes with exclusive sponsorship of one of our refreshment breaks.This includes signage at the break station(s). Attach your brand to a healthy break.

NATSO Connect App Splash Page
$5,000, one sponsorship SOLD OUT
Put your company first by branding the splash page in NATSO Connect’s app.The spash page will open first before attendees can view the schedule or the show floor.Your splash page message could highlight a show special or a new product. Link your company to the easy, modern app.

$5,000, one sponsorship SOLD OUT
Sponsor the wifi during the event and have your brand and website show up for every attendee that accesses the internet. Everyone needs wifi and they will know your company provided it.