Create an Experience at NATSO Connect



NATSO Connect is the time for hundreds of innovative, senior-level truckstop operators and industry partners to come together to connect. From February 10 to 13, 2018, in Nashville, Tennessee, this collaborative group, including YOU as a sponsor, will share insights and best practices in order to convert ideas into action and re-invent how truckstops and travel plazas do business.

Fill in the form here to get information on sponsoring and exhibiting at NATSO Connect 2018.

Non-Exhibiting Registration 
NATSO Connect has a limited number of non-exhibiting registrations available. Download the form to sign up here.
NATSO Allied Member fee:
One person – $2,500, Two attendees – $4,000
Non-Member Fee:
One person – $3,000, Two attendees – $5,000

Sponsor Opportunities

How is NATSO Connect and Sponsorships at NATSO Connect Different?
NATSO Connect will offer experiences. Events are fleeting moments in time. Experiences, on the other hand, create connections that last long after the event is over. Experiences leave your customers and potential customers feeling inspired and mobilized to pursue real change.

And most importantly, at NATSO Connect, sponsors are invited to help create these dynamic experiences for truckstop leaders.

Still Confused on What Is the Difference Between a Traditional Conference or Trade Show and the Experience a NATSO Connect? Think of it this way:
Traditional trade shows are recrackers – Experiences are dynamite.
Conventions are coffee beans – Experiences are a triple espresso.
Meetings are planned – Experiences are designed.
Conferences have educational sessions – Experiences have integrated curriculum and experts.

What experience do you want to create? Let’s work together to design an experience that advances your unique goals and aims. Contact Pamela Hayes to secure your sponsorship today at (703) 739-8565 or

Title Sponsorship Opportunity, $50,000

Title Sponsorship
As the title sponsor, your company will receive top billing for the event. Want your materials front and center at the registration desk? Want a big presence during the Welcome Kickoff Keynote? Really want your product visible in the NATSO booth? As the most-visible sponsor, NATSO will work with you to create a sponsorship that meets your exact needs. (Sponsorship supports NATSO.)

Platinum Sponsorship Opportunities, $20,000

Welcome Kickoff Keynote
$20,000, one available
As the sponsor of the Kickoff Keynote, your company can work with NATSO on the Welcome Kickoff Keynote presentation. Would your CEO like to emcee the event or provide the wrap- up on what the trends provided means? Get front and center during this wow kickoff. In addition to participating on stage, your company will host a table of truckstop leaders. (Sponsorship supports NATSO.)

Permanent Stage Branding
$20,000, one available
Add your brand in a big way to the show floor by branding the permanent stage on the show floor. Think branded baseball stadium! This is your chance to get your company and company’s message in front of truckstop leaders for three days straight. (Sponsorship supports NATSO.)

Gold Sponsorship Opportunities, $10,000

Refreshments During a Speaking Event
$10,000, five available (Two Sold)
“Will there be food?” We’ve all heard it countless times, and it’s no surprise. We all want to go to events with great food, and we all feel taken care of by the people who provide refreshments for us. Take care of your customers by sponsoring the food and beverage at a breakfast or lunch event. Your company will host a table close to the stage. Want to be even more prominent? You can add-on sponsorship of the speaker. (Sponsorship supports NATSO.)

Keynote Speaker(s)
$10,000, four available (Two Sold)
What is happening in retail? What is the future of fuel sales and what are the trucking trends? We’re planning five keynote speakers focused on providing the analysis that travel plazas need to understand trends that are disrupting the
industry. Sponsor a keynote speaker, and you’ll get much more than logo placement.Your executive will be invited
to join NATSO leaders at the head table, your company will host a table, and you can display marketing materials on all luncheon tables.  (Sponsorship supports NATSO Foundation.)

Build-Your-Own-Space on the Show Floor
$12,000, five available (Five Sold)
This is where the NATSO Connect magic happens! This year we are offering six spaces on the show floor to build an experience. This is your space to create an experience that matches your brand.Ideas include a networking lounge, a new products showcase and a private meeting room. As a sponsor, attendees will know it was your company that hosted this great opportunity. (Sponsorship supports NATSO.)

Welcome Party Refreshments
$10,000, two available (Two Sold)
Reward your fans and inspire new ones by branding the Welcome Party. Sunday night’s social event kicks off the fun at NATSO Connect with food and beverages on the show floor. NATSO will work with you to showcase your logo in creative ways—from ice sculptures to gobos to food carvings, the options are nearly endless. (Sponsorship supports NATSO.)

Great Ideas! for Independents Operators Workshop
$10,000, two available
This is the prime opportunity to connect with independent operators. Designed exclusively to give independents a chance to share ideas and discuss common challenges, Great Ideas is a perennial favorite. Sponsors are the only people allowed to join independents and speakers in this session. Give this important community your support. (Sponsorship supports NATSO Foundation.)

NATSO U Breakouts
$10,000, three available (One Sold)
This year the NATSO U breakout sessions are dedicated to providing solutions to adapting to the trends highlighted
in the keynotes. Add your brand to these three sessions dedicated to providing strategies to adapt, linking your name to your customer’s and potential customer’s success. (Sponsorship supports NATSO Foundation.)

Fly In Ten Customers or Potential Customers
$10,000, one available
NATSO Connect is the time for innovative, senior truckstop operators and industry partners to come together to connect. With NATSO’s guidance, help pay for ten truckstop executives to attend the event.You will be connected to the insights and best practices they gain in Nashville. (Sponsorship supports NATSO.)

One Room Drop and Hotel Key Branding
$10,000, one available
Make an impression the minute truckstops arrive at the Gaylord by branding the hotel key cards. And then finish leave another impression at the end of the day with a room drop. Room drops could be a whitepaper, a giveaway or an important message about a new product. (Sponsorship supports NATSO.)

Welcome Lounge by Registration Desk
$10,000, one available (One Sold)
Be there as soon as attendees arrive by providing a welcome lounge next to the registration desk. In addition to prominent branding, your company will provide the light refreshments and welcoming atmosphere as folks arrive in Nashville. The welcome lounge will remain open throughout the show, providing a place for people to refresh all three days. (Sponsorship supports NATSO.)

Copper Sponsorship Opportunities, $5,000

Hold a Focus Group
$5,000, $10,000 with food and beverage, two available (0ne Sold)
Imagine spending an hour with hand-selected truckstop industry leaders, all of whom are there to focus on your company. Ask the questions you most need to know as you develop or market new products, and foster a sense of partnership with potential brand ambassadors. This is a powerful way to build relationships in a small group setting and gain priceless customer insight.

NATSO Connect App Splash Page
Put your company first by branding the splash page in NATSO Connect’s app.The spash page will open first before attendees can view the schedule or the show floor. Your splash page message could highlight a show special or a new product. Link your company to the easy, modern app.

Mini Build-Your-Own-Space on the Show Floor
$5,000, four available (Four Sold)
This is where the NATSO Connect magic happens! This year we are offering four smaller spaces on the show floor to build an experience surrounding the main stage. This is your space to build an experience that matches your brand.

Sponsor the NATSO Foundation Fundraiser

Foundation Fundraiser at the Ryman Auditorium
$10,000, ten available (Eight Sold)
Sponsor The NATSO Foundation Fundraiser, held the evening of Monday, Feb. 12, to be a part of a worthy cause while having a great time at a Nashville institution.  Treat your customers and prospective customers to great food and music at the Ryman Auditorium while raising funds to support the NATSO Foundation

Ryman Auditorium is a History Book. When NATSO members walk through the doors of the historic Ryman Auditorium, one thing will become clear right away: this isn’t just another nightly music venue, and it’s so much more than a daytime tourist stop. This place is hallowed ground. This is the exact spot where bluegrass was born, where Johnny Cash met June Carter, and where souls were saved. It was right here that country music found an audience beyond its own back porch, and countless careers took off as deals were signed on napkins backstage.

Download more information here.

Current Exhibitors and Sponsors

Hotel Rooms:
The window for discounted hotel rooms for NATSO Connect officially ended, Friday, Jan. 12. However, rooms at the Gaylord Opryland Resort & Convention Center may still be available at the NATSO room rate of $199 plus taxes and fees online here.

Confirmed exhibitors and sponsors can register their personnel using the Personnel Registration Form, which you can download here. The advanced registration deadline for exhibitor booth or sponsor personnel was January 13.

GES Service Manual:
Have you received your GES Service Manual? Inside the manual you will find your booth personnel registration form, show set-up schedule, shipping and handling information along with other important information you should be aware of. You can access the kit here.

Shipping Deadline:
Advance shipments can arrive on or between today and February 6. Shipments arriving after February 6 will incur a late to warehouse fee. All exhibit materials must be sent in advance to the GES warehouse. Direct to show site shipments will not be accepted at the Gaylord.


Of Note:
Out of respect for our sponsors and activities organized by NATSO, Inc., NATSO PAC and the NATSO Foundation, the NATSO Board of Directors promotes the following hospitality guidelines:
  • Excluding the exhibitor displays in the expo ballroom, private signs, sales, displays and distribution of sales literature in public areas are not allowed.
  • Hospitality suites and private entertaining may not conflict with scheduled business or social functions open to all registered meeting participants.
  • Companies hosting hospitality suites or private functions for groups 10 or more must inform NATSO of the planned event by December 1, 2017.
  • For groups of 10 or more, busses or other transportation cannot depart before 7:15 pm on Saturday, Sunday and Monday, Feb 10, 11 and 12.
  • NATSO reserves the right to require that companies move their entertainment time if there is a conflict with these guidelines.

If you have questions, please contact Pamela Hayes, or 615-473-1429