Exhibit and Sponsor

Exhibiting and sponsoring at NATSO Connect 2023 is your link to the $65 billion truckstop and travel center industry.

Important Ordering Deadlines for Exhibitors

More than 3.5 million professional drivers travel America’s interstates and highways, representing a powerful market for your goods and services. But that’s not all – an endless stream of passenger vehicles and buses also use NATSO members’ facilities every day. To get your products in the hands of those drives, you have to get them on the shelves of truckstops and travel centers. 

Who attends NATSO Connect?
From the heads of major national chains to the owners of the independent locations across the country to representatives of major distribution companies, NATSO Connect attracts the full scope of the industry. 


Exhibit Rates: 
All rates are per 100 square foot:
Members: $5,000
Non-Members: $6,000


NATSO is focusing our exhibits in 2023 on FOUR designated areas of the expo floor, including retail technology, chairman’s circle and preferred member, alternative fuels, and innovation – all are sold out; however, there are a number of great opportunities for sponsorship. You can always choose to join us as an attendee only.

Exhibitors at NATSO Connect receive:

  • Access to hundreds of truckstop and travel center leaders
  • Two full registrations for every 100 square feet reserved
  • Inclusion in the floor plans, available to attendees before, during, and after the show
  • Access to networking events with truckstop and travel center operators 
  • Attendance in NATSO educational sessions to learn and connect alongside industry leaders
  • An introduction to the target audience that you want to reach


Want to Join as an Exhibitor or Sponsor?
Contact Pamela Hayes at (615) 473-1429 or phayes@natso.com and she will design a package that advances your unique goals and aims.

In addition to sponsorship opportunities below, we are inviting food & beverage companies to join us as sponsors of the welcome reception. All food & beverage participants will have a tabletop giving them the opportunity to provide samples for attendees. This sponsorship includes one full registration. 


What experience do you want to create? Let’s work together to design an experience that advances your unique goals and aims.


Download Sponsorship Opportunities Here



Title Sponsor
As the title sponsor, your company will receive top billing for the event. Want your materials front and center at the registration desk? Want a big presence during a designated keynote? Really want your product branding on all available channels like NATSO Connect marketing materials, web, social media, and email? As the most-visible sponsor, NATSO will work with you to create a sponsorship that meets your exact needs.


Welcome Kickoff Keynote
$20,000, one available
As the sponsor of the Kickoff Keynote, your company can work with NATSO on the Welcome Kickoff Keynote presentation. Would you like to introduce yourself, your company, and the NATSO keynote? Get front and center during this wow kickoff. In addition to participating on stage, your company will host a table of truckstop leaders.

Stage Branding
$20,000, SOLD OUT
Add your brand in a big way to the show floor by branding the stage on the show floor. Think branded baseball stadium! This is your chance to get your company and company’s message in front of truckstop leaders for two days straight.

Generously Sponsored by


Charging Station Sponsorship
In between phone calls, photos, and videos at the show, NATSO members are always looking for a place to charge their phones. Show your support by adding your logo at the charging stations.

Refreshments During a Speaking Event $10,000, only one left!
Take care of your customers by sponsoring the food and beverage at a breakfast or lunch event. Your company will host a table close to the stage. Want to be even more prominent? You can add on sponsorship of the speaker.

Generously Sponsored by


Great Ideas! Workshop
$10,000, two available
Designed exclusively to give independents a chance to share ideas and discuss common challenges, Great Ideas is a perennial favorite. Sponsors are the only people allowed to join truckstops and speakers in this session. Give this important community your support.

Keynote Speaker(s)
$10,000, three available
We’re planning three keynote speakers focused on providing the analysis that travel plazas need to understand trends that are disrupting the industry. Sponsor a keynote speaker, and you’ll get much more than logo placement. Your executive will be invited to join NATSO leaders at the head table, your company will host a table, and you can display marketing materials on all luncheon tables.

Learning Labs
$10,000, two available
This year the Learning Labs breakout sessions are dedicated to providing solutions to adapting to the trends highlighted in the keynotes. Add your brand to these sessions dedicated to providing strategies to adapt, linking your name to your customers’ successes.

Retail Study Tour
$10,000, six available
Join us on a retail tour of a number of travel plazas and retail locations to identify some of the hottest retail trends. Sponsorship includes signage on transportation to and from the location; giveaways are welcomed.

Fly In Ten Customers or Potential Customers

$10,000 (plus travel+lodging), one available 

NATSO Connect is the time for innovative, senior truckstop operators and industry partners to come together to connect. With NATSO’s guidance, help pay for ten truckstop executives to attend the event. You will be connected to the insights and best practices they gain in Dallas.

Renewable Fuel Blending Workshop
$10,000, one available

The Alternative Fuels Council is offering a workshop led by Ginger Laidlaw, vice president, which will include real-world renewable fuel use case scenarios to engage attendees in understanding the benefits as well as challenges to overcome in the blending/renewable fuel business. From the experienced blender looking for a competitive edge to their current operation to someone just getting started, this workshop will serve all levels. Get your brand in front of this very focused audience.

NATSO Foundation Full House Fundraiser

$10,000, only one left!
We all want to go to events with great food, and we all feel taken care of by the people who provide refreshments for us. This year the NATSO Foundation is providing a fun Texas-themed event for all to enjoy. Take care of your customers by sponsoring the food and beverage at this fun event. A separate registration fee will be collected.

Generously Sponsored by


Coffee Shop
$10,000, two available
Be there when attendees need a break. In addition to prominent branding, your company will provide light refreshments and a welcoming atmosphere as folks walk the show floor. The booth lounge will remain open throughout the show, providing a place for people to refresh during expo hours.

Generously Sponsored by


Wellness Break
$5,000, two available
The Wellness Break sponsorship comes with exclusive sponsorship of one of our refreshment breaks. This includes signage at the break station(s). Attach your brand to a healthy break.

NATSO Connect App Splash Page
$5,000 SOLD OUT
Put your company first by branding the splash page in NATSO Connect’s app. The splash page will open first before attendees can view the schedule or the show floor. Your splash page message could highlight a show special or a new product. Link your company to the easy, modern app.

Generously Sponsored by

$5,000, one sponsorship SOLD OUT
Sponsor the wifi during the event and have your brand and website show up for every attendee that accesses the internet. Everyone needs wifi and they will know your company provided it.

Generously Sponsored by


Lunch Table Host
$1,000, six available
Be one of six technology experts to share insights with a select group of travel plaza executives.